Mother’s Day Is Bigger Than Father’s Day… And Americans Are Spending BIG 💐💸❤️

Mother’s Day is officially bigger than Father’s Day 💐❤️ Americans are expected to spend a record $38 billion celebrating moms this year, with the average person dropping nearly $300 on gifts, flowers, brunch, and more. Here’s why Mother’s Day continues to dominate 😳💸

5/8/20261 min read

happy birthday greeting card on brown wooden table
happy birthday greeting card on brown wooden table

If you haven’t figured out your Mother’s Day plans yet… this is your warning ⏰😅

According to the National Retail Federation, Americans are expected to spend a RECORD $38 BILLION on Mother’s Day this year 🤯

That’s:

  • Up from $34.1 billion last year 📈

  • And higher than the previous record set in 2023 💐

Yeah… moms are cashing in this weekend 😂

💸 How much are people spending?

The average person plans to spend about:

👉 $284 on gifts

And here’s who people are shopping for most:

  • Mom or stepmom ❤️

  • Wife 💍

  • Daughter 👧

(And let’s be honest… probably dog moms too 🐶😂)

🌷 Most popular Mother’s Day gifts

Here’s what people are buying the most:

  1. Flowers 💐

  2. Greeting cards 💌

  3. Dinner or brunch outings 🍽️

  4. Gift cards 🎁

  5. Jewelry & accessories ✨

So yes… brunch reservations are probably disappearing FAST right now 😬

👩‍👧 More people celebrate Mother’s Day

In a separate poll:

  • 47% of Americans said they celebrate Mother’s Day ❤️

  • Only 34% said they celebrate Father’s Day 👀

Meanwhile:

  • 32% celebrate BOTH 👨‍👩‍👧

So yeah… moms are definitely winning this round 😅

🧠 Why people feel closer to their moms

The poll also asked people about growing up with both parents—and the answers leaned heavily toward moms:

  • 75% said their mom did more housework 🏠

  • 53% said she was more involved in daily activities 📚

  • 47% said she was more affectionate 🤗

  • 39% said they were closer to their mother ❤️

Interestingly, men were actually slightly more likely than women to say they felt closer to their mom 🥹

🤔 Final thought

Whether it’s flowers, brunch, a phone call, or just spending time together…

Mother’s Day clearly means a lot to people 💐

So if you haven’t planned anything yet? You might wanna get moving 😂